For B2B tech teams
Your company page is invisible. Your employees aren’t.
5 people from your team, including a manager or founder. 90 days, 30 minutes a week each. By month three, they write and post on their own.
30 minutes. We look at your situation and tell you if this fits.
1,000,000+
impressions
50+
leads
1
high-ticket inbound client
Cloud9, 5 LinkedIn accounts, last 12 months
We’ve written LinkedIn content for
Here’s what’s actually happening
Three things are true at the same time.
Your company page is dying, and it’s not your fault.
LinkedIn’s algorithm now feeds peer-to-peer content over brand content. Your own page metrics already show it.
You tried employee advocacy. It worked for three weeks. Then it stopped.
The energy faded, nobody opened the content library, and posting quietly stopped. Your people aren’t lazy. They had no fixed slot and nobody checking in.
Nobody can put a number on any of it.
You need numbers to defend the budget. Without them, the program is the first thing to go.
Free LinkedIn quiz
8 stages. Which one is your company on?
15 questions about your company page, your leadership and your team. You get your stage, what’s missing, and practical next steps. Result on screen, no email needed.
Free Find your stage →- 1Basic presence
- 2Active page
- 3Leadership activation
- 4Employee activation
- 5Content system
- 6Employer branding & advocacy
- 7Thought leadership & paid
- 8Full-funnel LinkedIn
Time was never really the missing thing. Structure was.
How it works
We drive for 90 days while your team learns to drive
- A customer win
- A lesson from a project
- A launch
- An opinion
- Behind the scenes
Your team’s posts, in their own voice
Every post starts from a real story your team already has.
Five steps
- 1
Discovery
A 1:1 with management: goals, who you sell to, the 5 people.
- 2
Bootcamp
A 45-minute online workshop with the group.
- 3
Foundation
A 1:1 interview with every participant.
- 4
The 3-month ramp
From us writing to them writing alone.
- 5
Reporting
A monthly report and a check-in with management.
Step 4
The 3-month ramp
Month 1: We write
We write from their input. They approve and post.
Month 2: They draft
They write the first draft. We edit.
Month 3: They drive
They write and post on their own.
By day 90, your team writes on its own.
No AI writes any post in this program.
Proof
The writing behind EGC House
We’ve written LinkedIn content for the Cloud9 team for close to two years, as a direct writing client, not through the 90-day pilot. Here’s what that looks like.
Results of our writing work, not of the 90-day pilot50+
leads
1,000,000+
impressions across 5 Cloud9 LinkedIn accounts in 12 months
1
high-ticket inbound client
One of the best decisions we’ve made.
“Hiring Timotej to build our LinkedIn presence was one of the best decisions we’ve made.
Working with him couldn’t be smoother. Our input tends to be messy. Sometimes, it’s nothing more than a raw meeting transcript. But he turns it into content that’s as exciting to read as a good novel. He really is a master of words. And unlike others, he never relies on ChatGPT for it.
I can easily recommend him for any content creation, especially for LinkedIn.”
The blueprint for our marketing, and an in-house team trained to run it.
“Timotej was one of the first people I brought on to grow PsyBit, and he set the blueprint for what our marketing looks like today.
Among other things, he set up all our social media accounts and created highly engaging content for them. He helped us hit our first 1,000 followers on LinkedIn and deliver our first 15 Meta ad campaigns for clients. He also coached our in-house team on how to do both later on.
He left a strong mark on our early growth.”
The offer
What you get, and what it takes
5 people, at least one of them a manager or founder. 90 days. 30 minutes a week each.
“They’ll post for 3 weeks and stop.”
A fixed 30-minute slot every week, feedback on their posts and a monthly check-in. The 3-month ramp gets them ready to write alone.
“What’s in it for them?”
A stronger profile, a body of posts and a bigger network that stay theirs. That’s why participation holds past week three.
“It’ll sound like corporate content.”
Every post starts from their own stories, gathered in a 1:1 interview. No content library.
“We’ll never prove this was worth it.”
We define success with you in discovery, then report monthly on reach, inbound DMs, leads and meetings. A monthly check-in with management lets us adjust early.
“Leadership won’t participate.”
Your manager or founder is one of the 5 and does the same 30 minutes a week. They go first, and the team sees it.
“What if someone we train leaves?”
Five voices are a safer bet than one. The habit stays in the team, and new people can join a second pilot.
Time cost
30 minutes a week per participant, at a fixed time. That includes your manager or founder.
After day 90
Your team writes on its own. An optional monthly retainer keeps reports, weekly prompts and reminders going, or 5 more people start a second pilot. Pricing on the call.
Capacity
Every pilot is run by the same two people, so we take a small number each quarter. It is a capacity limit, not a countdown timer.
Who you’ll work with
Every pilot is run by the two of us.
FAQ
Questions founders ask us
No. A platform gives you a content library and hopes people post from it. That model tends to hit the adoption cliff: a good start, a fade around week three, then silence. We work against it with a fixed 30-minute slot every week, stories that come from your people instead of a library, and feedback and accountability built into every month.
Ask two questions. What is it doing for reach and inbound conversations on your people’s profiles, not page impressions? And who inside the company keeps it running? If that person left tomorrow, what would happen to the program? Tools rarely fail on their own. They fail when nobody owns the routine. We set up the routine and run it with your team. After 90 days they write alone, and we keep the reports, prompts and reminders going.
A content hire writes about your company in one voice, usually on the company page. We get 5 of your people speaking as themselves, on their own profiles, where your buyers already pay attention. A content hire is also a permanent salary. This is a fixed 90 days, and anything after that is optional.
No. Paying per post turns their posts into paid posts, and readers notice. The real incentive is what they build for themselves: a stronger profile, a bigger network and a body of work that stays theirs. Recognition and small perks on top are fine. Cash for posts isn’t.
That’s the problem this is built around. It takes 30 minutes a week, booked at a fixed time like any other meeting. In month one we write the posts from their input, so they only approve and post. By month three they write alone, but the slot, the feedback and the check-ins stay. Structure beats motivation.
First posts go live in month one. Every month you get a report built from each person’s post data, and a check-in with management to go through it.
It’s built for B2B tech SMEs of roughly 20 to 100 people, without a dedicated advocacy team. Enough voices to fill a calendar, none of the approval chains that slow a large company down.
No. Not at any stage. Every post starts from the participant’s own stories and is written by a person: by us in month one, by them with our edits in month two, by them alone in month three.
Your team writes and posts on its own. To keep the structure going, there is an optional monthly retainer: analytics reports, weekly prompts and reminders for the same group. To add 5 more people, you start a second 90-day pilot. We go through pricing on the call.
Book a discovery call
Ready to talk?
30 minutes. We look at your situation and tell you if this fits. If it doesn’t, we’ll say so.